What’s new in C/4 HANA
In today’s world, IT Businesses are looking for applications (Mobile First) that provide seamless experience to their customers across devices anytime, anywhere. The key ask is to provide a mobile first, digitally enabled Omni channel experience to their customers. To meet the new age customer’s expectations, the companies are investing heavily in technologies that will bring a new standard in customer experience.
In this context, SAP’s C/4 HANA, a 4th generation, in-memory suite will become handy to the companies to address the emerging business models. In the era of modern way of doing business, where lines and channels are getting blurred, more enemies are becoming frenemies and new start-ups are rewriting the rules of the businesses, SAP followed the same by acquiring market leading products like Hybris (commerce), Calliduscloud (Sales), Coresystems (Customer Service), Gigya (Customer Data) and regrouping the current hybris portfolio products in to a new age digital front office suite C/4 HANA. Looks like SAP has got the grouping right this time and it is going to stay for a while 😊.
Before that let us quickly see the solutions that are offered by SAP C/4HANA portfolio:
- SAP Marketing Cloud
- SAP Commerce Cloud
- SAP Sales Cloud
- SAP Service Cloud
- SAP Customer Data Cloud
Below picture depicts the C/4 HANA offerings integrated with back office S/4 HANA.
As part of new branding SAP Customer Experience, SAP has consolidated all the cloud solutions that are marketed under Hybris brand and SAP’s commerce and customer engagement organization earlier with the recently acquired CX solutions.
New CX solutions merged into C/4 HANA Suite:
- Calliduscloud is now part of SAP Sales Cloud
- Coresystems is now part of SAP Service Cloud
- Gigya is now part of SAP Customer Data Cloud
With the inclusion of these new solutions, SAP is now in a better position to offer
- A complete end to end solution across all horizontals of CRM
- SAP Customer Experience that consolidates SAP Hybris, Calliduscloud, Gigya, and Core systems under one brand for a simplified experience
- 4th Generation CRM Solution focusing on ME2b instead of B2B or B2C
- Front office (C/4 HANA) integrated with backend S/4 HANA
- Integration of entire value chain to make the best customer experience
- Additional capabilities of CPQ and CLM with Calliduscloud
- Powerful Crowd Service technology to leverage outside service technicians and real-time scheduling using artificial intelligence with Coresystems
- Customer self-service and proactive field service in Service space
- Transparency and Data control through SAP Gigya
- In-built machine learning capabilities across sales, service, marketing and commerce
Below table highlights the enhanced solution capabilities of the new solutions (Calliduscloud, Coresystems and Gigya)
Author : Srinivasa Rao Sirasapalli